By Bruce Clay

ISBN-10: 0470379731

ISBN-13: 9780470379738

10 books in a single quantity on website positioning. How se's paintings -- key-phrase stragegy -- aggressive positioning -- website positioning website design -- developing content material -- Linking -- Optimizing the principles -- reading effects -- foreign web optimization -- seek advertising

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In this section, you get a broad, brief overview on how you get a higher rank than the other guy who’s selling macadamia nut butter. You need to know the basics, or you can’t do targeted SEO. The advantage of an SEO-compliant site Having an SEO-compliant Web site entails tailoring your Web site to have the highest SERP ranking for a keyword search. This includes optimizing your metadata and Title tag (for more on metadata, refer to Book IV, Chapter 3) so they are chock full (but not too full) of relevant keywords for your industry.

A very small site probably doesn’t need an internal search, but most e-commerce sites with more than a few products should consider implementing one. Techniques that help you rank in general search engines also help your users when they need to find something on your site using an internal search. A good internal search can be the difference between making a sale and visitors leaving in frustration. To get started quickly, Google offers a hosted internal search solution as well as an enterprise level solution.

In order for a search engine to maintain efficiency, you need to keep related content all placed in the same area. You also need to keep all of your updating processes consistent. That way, if something goes wrong during your next update, you can pinpoint what went wrong where without too much hassle since you update things the same way every time. It is confusing to customers to have things constantly changing around. Search engines and visitors to your Web site face the same challenge as a restaurant patron.

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Search engine optimization all-in-one for dummies by Bruce Clay


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